|Old Business Card|
Through the 80s and 90s Lithographic printing became more and more cost effective and we saw small card printing move from relief letterpress to lithography. This transition greatly enhanced, arguably, the overall quality and increased the capability to print more intricate images.
|Full Color Business Card|
Today we see very intricate products that may include holograms or lenticular printing; the costs of such have come down so much that today’s business card can tell a short story about a product or service. Business cards printed with these technologies and features are as much a promotional item as a business card. As a business card, they are somewhat expensive; as a promotional item, they are inexpensive; as a story teller they are priceless.
Since these Business Cards tell a story, a picture will not do. This video demonstrates a Lenticular Business Card by LightsOn Graphics, used by a real estate agent to demonstrate what they deliver.