May 27, 2012

Quality, and How it is Marketed and thus Perceived will Define Success.

There are many definitions of quality in business.  The ISO 9000 definition is the "Degree to which a set of inherent characteristics fulfills requirements". "The standard defines requirement as need or expectation".

Quality is something a product has when it is reproduced the same over and over and over to a defined set of specifications.  Some companies maintain quality by producing the product in one place.  Some companies maintain quality with well defined and well engineered systems.

Consumers buy quality - they know what to expect because of the quality.  This does not mean that the consumer is getting a better product. or even good product; the consumer just knows what they are getting. Having a better hamburger is not enough to compete with McDonald's just as having a better print product is not be enough to compete with Vistaprint.