Being a target market for LightsOn Graphics is the wrong phrase; it is much more a prediction. Postal stores provide a convenience that creates foot traffic and business in that it is hyper localized - one stop to send mail, UPS, Fed-X, get the boxes and packing you need to complete your mailing. They have morphed from a post office box and shipping center to a business center providing copy service, document shredding, limited but critical office supplies, and limited emergency print (copies, business cards). Just a note - If you need shredding, buy a shredder.
Offering print and collateral marketing services is a natural expansion to their business; some would say they already do. I tend to use Postnet in my examples because, not only are they in that postal store target bunch, but they also use a service that, from my research, provides nothing except the satisfaction that they can say, "we have an online print site". No they don't, but that is just my opinion. I have interviewed several small printers that use the same system - orderless (like zero) - they stretch to find value in something they pay for every month. The system they use does provide marketing benefits and a few convenience tools, but not sales.
Now that the market has been identified, we can start talking about the product and what makes LightsOnGraphics.com different (better) in both product and concept - see our forthcoming blog entries (or see an an earlier taste - Fixing the Local Print Business).
In Review - Targets:
- Postal Stores - this is where the customers are..
- Local Quick Printers with poor web presence.
- Postal Store Franchisors Postnet, Postal Annex, Goin' Postal, etc.)
- Quick Print Franchisors (AlphaGraphics, Minuteman Press, Sir Speedy)
- Local Graphic Designers.
- Vertical Market providers (newly identified)
Thank You For Reading.!.!