Part of the re-urbanization of this country is going to be driven by the Buy Local
initiatives happening everywhere. Buy Local
initiatives will eventually emphasize a "Net Better" - Price competitive, better service and better products.
will take much more than just saying "
it is much more than a lip service trying to get locals to stay in town rather than going to the malls or online. It is going to take collaborative efforts by local commerce and local politicians working together as well as educating their community. Buy Local
must become a destination. Buy Local
must be price and service competitive. Buy Local
will require an online presence of products and services like many grocery stores are trying today. As a matter of fact, a good Buy Local
model will require all the exact products and services that a shopping mall provides to ensure success - plus more - educating the community on why Buy Local
is good for them. This is not an option, this is a must and will happen - it is just going to be a matter of who recognizes this first and takes advantage of the opportunity most.
|SOURCE: Civic Economics - "Local Works!"|
Study, 2008. Commissioned by Local First.
According to an independent study commissioned
by Local First and
conducted by Civic Economics,
approximately 73% more money stays in West
when consumers choose locally owned and
By supporting locally owned businesses over their
competitors, we are supporting our community:
Buy Local initiatives will require:
- Collaborative Advertising
- Collaborative customer sharing (being close together or easily cross accessible).
- Being price competitive with the Internet retailers.
- Collaboratively educating the community on "Local".
- reduced energy
- local jobs
- higher and broader tax base
- better schools
- better roads
- a safer community
- face-to-face service
- less travel time - more leisure time
Even the United States Postal Service (USPS) is getting into the Buy Local game; it's EDDM program and service, possibly its final encore,
favors local business and does such at both a price and service level that its competitors cannot match. EDDM targets local; as finite as an individual mail route (imagine real estate agents, the 500 homes around the one you are selling). - I have wondered if the USPS knew this upfront or was it just an unexpected by-product of their initiatives..
This is what Time4
Buy.Eat.Live.Local. publication helps to address. The theme / affinity is your hometown.
It takes collaborative efforts in development, entertainment and advertising. This makes "Local" a destination; it makes "Local" the mall. Some places were created with this in mind (though upscale) like West Palm Beach, Florida's CityPlace
. Some places were converted such as Boulder, Colorado's Pearl Street Mall
What we will end up with is "self sustaining communities" - a topic in vogue in both political and academia worlds.
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