Too often people think that "franchise" is synonymous with "out-of-town ownership" or "big company ownership". In some cases this is true, but in most it is not. The local Dairy Queen, Dunkin' Donuts, Domino's, and KFC are most likely owned by a local resident. What franchise means to the consumer is consistency and if the consistency is acceptable to us, it also means quality - We know what the "Original Recipe" tastes like whether we are in Arizona, Minnesota or Maine. Local, in my humble opinion, means local something; either local raw materials and/or local labor and/or local ownership.