There are as many reasons why advertising works as there are why it does not work. Each article will contain one case; welcome to Case One.
- You own a restaurant; it is busy on Thursday, Friday and Saturday nights.
- Objective: Create a larger Tuesday and Wednesday crowd.
|I gotta find out why everyone|
waits in line for their Pizza.
The moral here is that Good Advertising does not sell bad product or product no one else wants.
Read Case Two: Advertising: That Works - That Does Not Work - Case 2: Having a "Blue Light" Special When No One is in the Store