January 21, 2013

Local: Word-of-Mouth (Daytime) Marketing and it's Overall Effectiveness

You can not forget what works best in marketing - Word-of-Mouth (Daytime) Marketing. I call this "Daytime" because it is the only time you can do it.
  • It has a 100% open rate.
  • Prospect knows you are real.
  • The referral is already given.
  • Conversion Percentage is high(est).
Internet Marketing would thus be "Nighttime" marketing. Yes, it gets to the masses but the returns are lower.

Do both - get out - see the sun - meet people - shake hands - make friends - create relationships - network - sell.


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