May 25, 2015

Sell, Sell, Sell - Business Does Not Occur Until a Sale Occurs

I used to do volunteer counseling and training work for an organization called SCORE, the "Counselors to America's Small Business".  I primarily talked to start-up businesses about the ideas.

What amazed me about many budding entrepreneurs is that they make "going into business" more complex than it needs to be.  Going into business is not about finding a good accountant, not about having a lawyer nor is it about finding the right computer, right sign or right office location.  It is about selling and selling and selling some more - selling cures all and selling makes all (this coming from an engineer).  I don’t need a plan but I need an idea and a set of business cards. Then, what are we going to do – sell, sell, sell that idea! I make only one assumption here, that if you are planning on going into business, say the chocolate business, you know something about chocolate.  If you are lucky enough to be successful at selling, it then becomes time to think (while you are selling more) about those other things you need to do when you are in business - a plan.

So then, I should tell you more about selling.  Yes I will do so will in the very near future.  The thing to remember is selling is a Game of Numbers much more than technique.

Happy Selling.


SCORE is a nonprofit association consisting primarily of retired executives and business owners (almost all volunteer) dedicated to educating entrepreneurs and helping small business start, grow and succeed nationwide. SCORE is a resource partner with the U.S. Small Business Administration (SBA).

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