The media world has changed drastically in the last 10 years with new players (and tools) changing the way it 'was always done'. Old players have died with more death coming - just like dinosaurs - not having the ability to adapt.
Don't let the word technology scare you - its not - it's just product, process. Here are a few of the more popular social medias and some analogous comparisons. Hopefully this will help you evolve if you have not already.
Twitter: Thoughts, sayings and gestures with controls and limits in time and size - In business it may be the equivalent of an elevator pitch. It's 140 characters - short, concise and exacting' "Look over there", "read this", and "have you seen this". Twitter, in a social world, is nothing more than walking down the street talking to everyone.
Instagram: The Polaroid of social media, designed and intended to be the 'instant share of now'. Take a picture and share it - as the name implies "Insta...". "Look who I am sitting next to".
And there are more.... Each of these products have fits for both personal and business - if you have never . . . LEARN - but when you do learn, understand that they can be addictive. Don't forget to go outside and be social too - Shake Hands, Hug and Kiss...
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